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Monitoring aktu�ln�ch informac� a webov�ch zdroj� t�kaj�c�ch se problematiky tvorby a u�it� internetov�ho r�dia. Weblog je sou��st� informa�n�ho port�lu AKA-MONITOR, www.akamonitor.cz, spravovan�ho doc. A. Katolick�m. Pov�imn�te si podpory RSS! Weblog odkazuje nejen na �esk�, ale i na anglick� zdroje.

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Jm�no: Arnost Katolicky
M�sto: Plzeň, Czech Republic

Internetov� publicista provozuj�c� AKA-MONITOR www.akamonitor.cz, soudn� znalec KS Plze�, docent na Z�U v Plzni a na V�MIE v Praze.

2.01.2010

Media Consumption Survey (2009) - on-line pr�zkum ve 2000 dom�cnostech

Rozbor v�sledk� on-line pr�zkumu 2000 dom�cnost�, t�kaj�c� se zm�n v oblasti medi�
Pr�zkum uspo��dala L.E.K. a publikovala ho v lednu na webu na n�e uveden� adrese.
Media Consumption Survey (2009). Opportunities Uncovered & Myths Debunked. January 2010
L.E.K. conducted an online survey of 2,000+ households to measure changes in media consumption and the underlying motivations behind those changes.
Pr�zkum byl zam��en do n�sleduj�c�ch oblast�:
- Consumers� current media �diet� across 28 media types (e.g. the Internet, cable TV, etc.)
- Directional changes in behavior compared to that of a year ago, and reasons for change
- Current lifestyle habits and media enablement, including new media usage 
The survey targeted several top-of-mind questions from L.E.K.�s media and entertainment clients:
- How do media consumption habits change as new media technologies emerge?
- Where are the real opportunities in new media?
- How has the recession affected media consumption, and what�s secular vs. cyclical?
- Are traditional consumer segmentation approaches still relevant in understanding today�s environment?
The Survey responses measure:
- Directional change in consumption (compared to that of a year ago) across media platforms
- Average time spent on the Internet, watching TV, listening to music and radio, playing games,
and reading newspapers, books and magazines
- Average monthly buy rate for movies across all windows
Rozbor o 49-ti str�nk�ch textu a graf� si m�ete st�hnout na T�TO adrese.
(http://samzniber.com/private/note/1nQ2/7051)